26 May 2010

The Smell of Deep-Fried Marc Jacobs

As can be expected given today's prurient pop cultural tastes, most of the online chatter about Marc Jacobs's upcoming men's fragrance, Bang, is about his near-full monty ad.  Personally, I'm amazed that someone found an even more tasteless way than Tom Ford to juxtapose a flacon and a crotch.  I'm also impressed at how, with this ad, Marc Jacobs is straddling (heh) the line between 'designer' and 'celebrity' fragrance. But I think the honors for most entertaining response to the ad goes to Michael K at DListed: "Based on this ad, Marc's nectar probably smells like Jiffy Pop, butt sweat, Molly McButter sprinkles, and cups of grease from the jar my abuelita keeps under her sink. Basically, this is what I wish my apartment will smell like on a Friday night, but it ends up reeking like lonely tears and burnt Hot Pockets."

Alas, if Michael K had read just a bit further he might have discovered that Bang will not, in fact, have a butt sweat accord. Rather, it features a trio of peppercorns (black, pink and white -- evidently MJ likes pepper), er, "primal masculine woods", elemi, benzoin, vetiver, white moss and patchouli.  Peppery top notes and a vetiver-moss-patchouli dry down sound pretty on-trend for an explicitly masculine scent to me, so I'm wondering if the elemi and benzoin will have that great sweet-medicinal character to give it something different or, conversely, if they will manifest as a disappointing approximation of cheap vanilla extract.  To be priced at $55 / $75 for a 50 ml or 100 ml eau de toilette, Bang was created by Ann Gottlieb, author of (among other commercial powerhouses) CK be and Sarah Jessica Parker's Covet.  So yeah, I'm guessing cheap vanilla extract.

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