Late Summer Survival Guide, or What to Wear When the World's Ending

Maybe it’s insensitive to be writing about perfume when London is burning and our economy back home is imploding – again. But write about perfume I will. Between these doomsday scenes and the hottest, most humid New York summer in years, it’s been quite comforting to come across some lovely warm-weather scents.

Heeley Hippie Rose

Many of James Heeley’s perfume concepts straddle the line between formal and colloquial. The exquisite church incense of Cardinal, the weightless ‘tiger balm’ of Esprit du Tigre, and of course the nursery rhyme namesake of Oranges and Lemons Say the Bells of St. Clement's – they reference the commonplace through exercises in luxury.

So it goes for Heeley’s latest, the sweetly named Hippie Rose, inspired by Antonioni's dusty, sun-bathed imagining of hippies in the American West in Zabriskie Point. Hippie-chic is nothing new, nor are fragrances centered on rose and patchouli. Yet Heeley somehow makes these ideas new by conforming them to the house’s ultra-smooth style – putting a nice green bergamot up front, sweeping away the patchouli’s dirtier facets, smoothing over the rose’s harsher edges with mellow incense and vetiver, wrapping it all up in a sheer woody-amber accord. The rose in this case is Bulgarian rosa damascena – a wise choice because it’s always struck me as the ‘wildest’ smelling rose; plays well with others, so to speak; and avoids both the unflinching, cold perfection of Turkish rosa damascena and the ultra-femme, honeyed sweetness of the Grasse rosa centifolia.

Hippie Rose is an extremely fine execution of an idea that, frankly, never really got me going. Unfortunately, another feature of the Heeley line is frustratingly short longevity, and like a pretty flower (or pretty hippie) in the California desert, this one’s prone to withering in the heat.

Eau d’Italie Jardin du Poete

I was going to write about Eau d’Italie’s latest perfume via an open letter to Bertrand Duchaufour, its frighteningly prolific perfumer. Duchaufour was behind countless splashy niche debuts from the past two years, and a few in the near future: The Different Company's upcoming Oud Shamash; L'Artisan's Traversée du Bosphore, Nuit de Tubereuse and hyper-exclusive Mon Numéro series; Amaranthine and Sartorial for Penhaligon's, along with that house's Anthology series; 1697, Frapin's ode to cognac; Parfums MDCI's tribute to the French pear dessert, La Belle Helene; the list goes on. And don't even get me started on that bottled female orgasm for Marc Atlan. Really, Bertrand? Essentially, Duchaufour seems to have achieved the positioning of a movie director who can afford to choose only the most compelling jobs offered to him. Good for you, Bertrand!

I ditched the sassy open letter idea because, truthfully, that skyrocketing reputation isn’t undeserved: most of the perfumes I listed above are expertly crafted, if not everyone’s cup of tea. Perfect proportion and complexity of development are what I see as Duchaufour’s signature strengths, and Jardin du Poete is no exception, despite being less overtly ‘daring’ than his other perfumes for Eau d’Italie. Bracing citrus (primarily green orange) and a green bouquet of mint and basil give way to a cold spice mix of cardamom, pink pepper, and angelica, and some ‘wet’-feeling floral notes. The scent quickly moves on to a drier, warmer and sweeter phase, with a remarkably light immortelle note that manages not to wipe out the freshness of the opening, buttressed by moss and hay. 

There is a lot going on in this production ‒ perhaps too much. As impressed as I am by the scent’s rendering of a Mediterranean garden, I don’t know that a scent for the stickiest days of summer needs to be all that complex or cleverly referential.

Atelier Cologne Trèfle Pur

In contrast to Jardin du Poete, this little wonder is perfectly happy being discreet. In fact, it shares a number of notes with Jardin: cool, greenish basil and cardamom, and a mossy drydown. But it’s not as aggressively pristine as Duchaufour’s olfactory landscaping, and feels ‒ true to the Atelier Cologne concept – like a traditional eau de cologne with a bit of extra oomph and longevity, rather than a full-figured eau de parfum.

The basil and cardamom tint and refine the opening bitter orange; the heart pairs clover absolute (fainter than I’d wish, to be completely honest) with violet leaves and beautiful Tunisian neroli. Patchouli, moss and light musk round out the final phase, with glimmers here and there of the bitter green opening. The development is as leisurely and seamless as a Mercedes transmission. Trèfle Pur was composed by Jerome Epinette, best known for authoring almost all of Byredo’s perfumes (which makes me eager to give that whole line a more-than-cursory smelling).

Heeley Hippie Rose - $185 for 100 ml at LuckyScent.

Eau d’Italie Jardin du Poete - $140 for 100 ml at Aedes.

Atelier Cologne Trèfle Pur - $165 for 200 ml / $60 for 30 ml at Bergdorf Goodman

Bathroom Cleaner or Something Better? Oranges and Lemons Say the Bells of St. Clement’s, by Heeley

I’m all for applying the artistry of perfume to ambient fragrances (candles, room sprays and the like), but when it comes to cleaning, I like things as unadorned as possible. I use unscented Dove soap, Tide Free & Clear detergent and Comet. Even pleasantly scented cleaning products are usually way too strong: I bought a bottle of Mrs. Meyer’s Geranium all-purpose cleaner and had to stop using it because when I did, I couldn’t smell anything else for days.

I was thus unsure of how to react to the opening notes of James Heeley's new Oranges and Lemons Say the Bells of St. Clement’s, which are pure luxury bathroom cleaner – the ones that smell so nice and gentle that you wonder if they’re actually cleaning anything. There is indeed an initial blast of citrus (I get more bergamot, mandarin and petit grain than the namesake oranges and lemons), which occupies a sober middle ground between the Orange Fanta that blasts out of too many citrus scents and the aristocratic shock of something like Penhaligon’s Anthology Extract of Limes. Elegantly straightforward, the citrus in St. Clement’s owes more to the bitter peel than the sweet flesh, which is a-ok by me. A mild sweetness, though, appears courtesy of a swoon-worthy orange flower and a soapy ylang that may be better suited to plush white towels than skin, and ultimately rob the citrus of the luxurious austerity I’ve come to admire in many of Heeley’s other scents. Luckily the opening phase lasts ten minutes at most.

St. Clement’s doesn’t really click until three supporting notes yawn their way out of the woodwork: a smoky earl grey tea, a refined wet-earth vetiver, and a mellow, faintly salty musk. The bitter citrus loses some volume and in fact works much better as a complement to the tea than as a principal character. And finally, out of the musky-smoky heart, a tiny drop of lemon emerges. It’s this later phase that captivates me: both warm and cool, soft and sharp, dim and bright. The musky aspect strikes me as just a bit dirty, which is the main reason I’m so enamored of it. To noses that aren’t as sensitive to musks as mine, I imagine it would stay trapped in the unremarkable ‘fresh’ and ‘clean’ territory where it begins. (Too bad for those people.)

After its spa-candle opening, St. Clement’s is extremely reserved in terms of sillage, and its longevity isn’t anything to write home about. I’ve only applied this by hand from a sample vial, so perhaps an atomizer would make it more than a skin scent, but either way I’m very close to convinced that a bottle of this belongs in my collection.

Oranges and Lemons Say the Bells of St. Clement’s is an eau de parfum, available in a 100ml bottle at luckyscent.

An Upturned Nose: Three Scents I'm Eagerly Awaiting

Update: Check out Basenotes' interview with James Heeley from Esxence (the Milan perfumery trade show), here.

The closing commentary in my post on the Aftel lecture may have given the impression that my appreciation of scents is strictly egalitarian – that my nose is entirely unbiased and unconvinced by anything beyond the smell of the juice itself. That impression is actually pretty far from the truth. I’m a self-admitted snob. While I’m skeptical of most marketing gimmicks and breathless PR-speak, I’m also a total sucker for thoughtful packaging and quickly impressed by conspicuously high price points, low production volumes and other easy markers of exclusivity.

For shame! Every time I caress a neatly detailed flacon or thrill to the lovely hue of the precious liquid inside, Luca Turin’s crabby voice pops up in the back of my head and commands me, harshly, to follow nothing but my nose. It’s a mandate I completely understand, especially given the general consensus among olfactorati that the words “niche” or “independent” or “exclusive” no longer mean much. Spend fifteen minutes on any fragrance discussion board and you’ll find hundreds of voices insisting that a certain mainstream $30 scent smells as good as, if not better than, a near identical “niche” scent that costs four or five times as much.

I’m sure many of them are right. It’s not inconceivable that an inexpensive mainstream fragrance could be transcendent, and I know first-hand that there are fragrances marketed (and priced) as the most innovative, avant-garde juice money can buy while smelling as cheap as a ten year-old bottle of Acqua di Gio. Many argue that this resounding lack of truthfulness with which 99% of perfumes are presented to the consumer is a desperate attempt by the industry to maintain an aura of romance and mystery about their product. I would add that the frequently bemoaned over-saturation* of both the mainstream and niche markets, in producing a need for every new release to distinguish itself somehow, only contributes to the problem. My skepticism of any grandly-introduced new fragrance, as a result, extends both upmarket and down.

On the other hand, my own experience has borne out that a higher price more often than not still yields noticeably higher-quality materials, more risk taking, and a prioritizing of artistry over mass appeal. Hence my curiosity is most often aimed at the more rarefied end of the fragrance market. That being said, here are three fragrances I’m looking forward to trying as soon as I can get my snobby little hands on them:

Oranges and Lemons Say the Bells of St. Clement’s, by Heeley – Named for an old English nursery rhyme, this is the latest from the eponymous perfume line by James Heeley, an English expat in Paris and designer by trade who’s known for (among other things) his zinc vases and perhaps the world’s butchest tea service. I’m generally not crazy about citrus-dominant scents, but knowing how deftly Heeley handled incense in his Cardinal and the well-judged balance of leather and powdery florals in the equally good Cuir Pleine Fleur, I’m quite keen to see what he’s done with “oranges, lemons and Earl Grey tea.” Now Smell This lists additional notes of bergamot, neroli, petitgrain, ylang ylang, oakmoss and vetiver, none of which I can argue with. I suspect it will go in one of two directions: 1) yet another clever ‘modern’ twist on a classical eau de cologne formula; or 2) somewhere entirely different.

Tilda Swinton: Like This, by Etat Libre d’Orange – What a trend, this celebrity scent business! At first I was surprised, and not pleasantly, that at a time when even Jennifer Aniston is jumping on the bandwagon, a house as stridently avant-garde as Etat Libre d’Orange (who made a name for themselves by dropping a semen accord in their infamous Secretions Magnifique) would pull the same trick. Fortunately for snobs like me, house founder Etienne de Swardt partnered not with an Aniston-caliber figure, so to speak, but instead with one whose image dovetails impeccably with the house’s own. One would expect as much from the folks whose prior two muses were Rossy de Palma and Tom of Finland.

Work it, girl 

On top of choosing an appropriately edgy celeb (unimpeachable indie-cred! androgynous six-footer! polyamorous firecrotch!), they took on the challenging notes of pumpkin and immortelle, and grounded the concept in a love poem by Rumi. Business as usual, then. Other notes include yellow mandarin, ginger, rose, neroli, vetiver, heliotrope and musk. Sounds rather sexy, but rightly in that singular ‘Tilda’ way – much like her reading of the poem itself. Have a listen for some mid-week thrills (or, perhaps, chills).

Spray to Forget, by Reed Seifer – Moving even further off the beaten path, here’s an amateur effort by a non-perfumer. Seifer, the graphic designer behind last year’s “optimism”-branded metrocards, created this fragrance in conjunction with the 2010 Armory Show, for which he designed the ‘identity’ (pardon my squeamishness at design vernacular). As its name suggests, the blend of unidentified essential oils is intended to function as a palette cleanser for the memory – an intention that obliquely challenges the proximity of the olfactory cortex to the amygdala and other memory centers. And yet, in this era of the individual, is it not tempting to think of our sense of smell as a means to renewal? On a more tangible level, this will be my first sampling of a fragrance that relies on water – purified and “magnetized” – instead of alcohol as its solvent (I haven’t yet made it to Christopher Brosius’ Williamsburg gallery). And lest you think it couldn’t get any wackier, that water was steeped for several days with tension-relieving black tourmaline and Herkimer diamonds. Here’s hoping one of the 500 limited-edition bottles (for an outrageously reasonable $25) is still available.

--------------------------------

* I didn’t originally intend to address this point in depth, but I think it’s important to note that the insane expansion of the niche perfume market – arguably guilty of the most vacant perfume verbiage out there – has been driven in large part by a flourishing online community of self-educated aficionados who, ironically, long to know exactly what perfumes are actually made of. If locavores can reliably trace every crumb of what they eat back to the very soil from which it grew, why shouldn’t a perfume house let its customers know, for example, the geographic origin of the iris roots from which its preferred iris essence is extracted? Or how many years those roots were dried and cured? And which producer performed the steam extraction? In fairness, some perfume houses do include some of this information, especially when they want to highlight the quality of a particular raw material, but generally speaking it’s all the same carefully worded bullshit that continues to inspire the annual “Prix Eau Faux” on Now Smell This.