Telling Stories: Gorilla Perfume Pop-Up Shop and Gallery

(Updated with further thoughts on The Smell of Weather Turning)

My trudging work week ended yesterday with an unexpectedly pleasant surprise. The earth-loving artisans at Lush turned three floors of a building on Crosby street into a makeshift gallery to launch a number of new scents in their Gorilla Perfume fragrance line. Groovy!

The exhibit comprised a series of rooms dedicated to particular fragrances, each one furnished with an illustration of what inspired the scent (live dancers in one room, audio recordings of thunder in another, a bubble machine, dirty bathroom sinks, etc.) and a VERY friendly storyteller ready to translate smell into narrative.

In my typically nerdy fashion, I prodded these ladies and gentlemen for as much nerdy detail about the perfumes as I could, but they seemed far better-versed in the stories than the hard facts. After a while I didn’t even mind, because the stories (all drawn from the global adventures of Lush co-founder Mark Constantine and his son Simon, who author the perfumes themselves) were at the very least entertaining, and more importantly, in most cases they really did seem to relate to the final product, rather than feeling like a cut-throat marketing move. Kudos to these Willy Wonkas, then, for giving their scents more of a soul than one is apt to find in most perfume these days.

A fine example is The Smell of Freedom, which combines three olfactory portraits of people who have suffered extreme hardship into a ‘triptych’ of sorts. The scents were based on a Tibetan monk (clove, black pepper, ginger-honey tea), an Australian Aboriginal (fire tree, lemon myrtle, lemongrass) and a former Guantanamo Bay prisoner (oudh, jasmine, orris and sustainable Australian sandalwood). Each of the three portraits is available as a perfume oil in addition to the combined scent sold in an atomizer bottle.

Other highlights were the new Imogen Rose, a blushing Damascus rose swathed in vetiver, bergamot and soft ambrette; Dirty, a slyly marine-tilting alternative to Axe aimed at unshowered dudes; and three custom scents blended for an actress, an heiress and a dutchess (all of whose hair Mark Constantine had tended to in the 70s), each made available to the public for the first time and exclusively at this gallery for a properly luxurious $2,400 a pop.

My clear favorite, though, and the one that coaxed my credit card from the safety of my wallet, is The Smell of Weather Turning. The perfumers were encouraged to create this ‘thunderstorm in reverse’ by an employee of theirs who is also a white witch. They drew further inspiration from the musician Simon Emmerson, who is a member of an order of druids, as well as a dream Mark Constantine had at an Iron Age inn in Finland where they were fed nettles and dark rye bread.

All of these experiences led Mark to insist on only using materials that would have been available 5,000 years ago in the fragrance, and they pulled it off with aplomb.  Weather Turning turns up an herbal bouquet of English peppermint, chamomile and nettle that anchors quickly to a heart of stately oakwood mixed with what I smell as mossy notes, which provide just the slightest hint of marine saltiness. These first phases bring it initially close to Dirty, an older scent from Lush’s now-closed Be Never Too Busy To Be Beautiful line that Luca Turin dubbed “marine mint.” Where the newer scent differs is in the sweet hay and beeswax absolutes underneath, as warm and dry as anyone could want. The combination imparts both a vague smokiness and creaminess to the last (and longest-lasting) phase, and the beeswax seems to fix the entire composition in place. Those herbs that kick everything off don’t so much collapse into this last phase as they do sink slowly into it, such that one can still apprehend their dull silhouette many hours after their opening act. Minty scents rarely work well on my skin, but Weather Turning marks a bewitching (see what I did there?) halfway point between fresh and cozy. Wearing it out of the exhibit, it actually made me feel at home in the otherwise oppressively humid, pre-storm Manhattan night.

Some of the Gorilla perfumes will be available in Lush stores, but all of them, aside from the “three ladies”, can be purchased from the Gorilla Perfume website in 30 ml bottles or as solids. Many of the former Be Never Too Busy To Be Beautiful perfumes (Dirty and Ladyboy among them) are also available on the site.

Happy 4/20: Stoned by Solange Azagury-Partridge

One of the more romantic notions of perfume that I'm susceptible to is the 'signature scent' -- when a person wears only one scent and routinely enough to be recognized by it, the person and the scent becoming inseparable in the minds of those who know them. It would be nice, wouldn't it, to have one less choice we feel we must make?

As appealing as the idea is, I've sacrificed the comfortable regularity of a signature scent for the equally compelling joy of collecting, and chief among the pleasures of accumulating a scent collection is the matching of scents to the right occasions and moods. It brings about the opportunity to go beyond just 'good' or 'bad' in appreciating perfume; to consider whether a scent is celebratory or solemn, discreet or gregarious, mellow or tweaky, or any number of other specific qualities. It gives perfume a chance to contribute to one's experience of an occasion, rather than being merely incidental.

Take what I'm wearing in celebration of today's date (which has, yes, some significance for me): Stoned, the 2006 debut perfume from London jeweller Solange Azagury-Partridge, authored by Lynn Harris of the Miller Harris line. Beyond the chuckle-worthy coincidence of its name, Stoned has about it a rich, hazy yet contemplative feeling that, while not quite psychotropic, would provide a just-about-perfect complement to such - ahem - activities.

As floral-orientals go, it's quite gingerly with its floral facets (jasmine and rose), which are stacked up front and gorgeously dirty. In the first instant the florals are joined by a light, fresh bergamot that seems to be replaced in the very next instant by some mild but wholly present patchouli. It's the kind of earthy, musty patchouli I love and neatly avoids the hippie-dippie zone.

About fifteen to twenty minutes in, all of that cedes the foreground to a powdery, blanket-like layer of resins and tree moss. The super-rich labdanum, benzoin and heliotrope sometimes verge on ice cream-sweetness, but the tree moss along with a high-quality bourbon vanilla and sheer musk in the base keep it tasteful. It's also relatively understated in its sillage, but sticks around for at least five or six hours on me.

The sole comment I received on a prior wearing of Stoned was that it smells "like the '80s." I didn't disagree, at least in the sense that the soft, vintage-y texture could easily pull off the impression of an unearthed, decades-old thrift store treasure. Opulence is another sense in which Stoned harkens back to the days of bigger, badder orientals, but this opulence is somewhat contrived, taking the form of microscopic diamond dust blended into the perfume and an exquisitely cheesy crimson bottle (complete with vaguely-Asian goddess stopper). The scent itself is not ostentatious and shouty the way Poison or Antaeus or other '80s powerhouses can be. It's rich and full-bodied, but lets the packaging (and price) do the shouting.

All things considered, if I had three extra bills lying around, I'd happily add that cheesy bottle to my collection -- even if it's only perfect for one very special day of the year.

Stoned eau de parfum is available in the 100ml bottle at Lucky Scent.

Next Week: Catch Beyoncé’s Fever in Union Square

Get excited, guys.

On February 2nd, New Yorkers will catch the fever as Beyoncé turns up the heat in Union Square. To celebrate the launch of her debut fragrance, Beyoncé Heat, the visionary artist is illuminating the central destination with fiery red light and smoky fog, infusing the winter landscape with a steamy, sexy aura that embodies Beyoncé's unique appeal…

The unprecedented, spectacular display will vividly capture the spirit of Beyoncé Heat, creating a dramatic play of light that promises to turn heads and pique curiosity. The radiant spotlights transforming Union Square will serve as a luminous backdrop to the Beyoncé Heat launch party, where luminaries from the worlds of music, film, and media will gather to toast Beyoncé's latest venture. (via pr newswire)

You heard right. Thanks to an obviously crack PR team at Coty, Union Square will become the steamy red-light district it was clearly meant to be… Honestly, I have only high hopes for B’s temporary light-up (from 6 pm to midnight), not only because it will provide a relieving distraction from Union Square’s established steaming visual display, but also because I’m so taken with the idea of a perfume launch slamming its drama into the faces of several hundred thousand freezing New Yorkers while at the same time providing an extremely private venue for all of the luminaries who are dying to know before anyone else what in the world “red vanilla orchid” and “giant sequoia milkwood” smell like.

I don’t have a lot of love for celebrity fragrances for essentially the same reasons that – of all people – John Mayer recently pointed out. But all cynicism aside, I suppose I shouldn’t deny the possibility that Heat will in fact smell good. If Hilary Duff and Britney Spears Midnight Fantasy are good enough for Chandler Burr, who am I to write off Heat as sensationally marketed junk?

In the meantime, have a look at the official commercial, shot by “Single Ladies” video director Jake Nava:

Girl! If you are so hot that you’re streaking your walls with cinder and melting the floor, perhaps you should leave the house in search of a stiff breeze. I sympathize, believe me. Sometimes, after tucking into some devilish pad kee mao, for example, I look exactly like that (minus the silk robe and writhing).